Meta Business Partner01
New channel
The auction is
still quiet.
This channel has only just opened. There are still few advertisers, so you pay less for the same attention. You build that head start now, not once everyone else has arrived.
ChatGPT Ads
ChatGPT advertising.
Advertising in ChatGPT has just opened up. Your sponsored card sits below the answer, exactly when someone is looking for a solution. Move in now and you buy attention at a price that will not come back later.
Move in early while the auction is still quiet
Visible in the conversation about your solution
Measurable through to enquiries and revenue
Runs alongside Google and Microsoft Ads
New channel · low competitionTRUSTED BY B2B AND B2C COMPANIES
Our approachFrom the question in the chat
From the question in the chat
to an enquiry on your site.
In ChatGPT you do not bid on keywords, but on the question behind the conversation. We translate those questions into ads and measure all the way through to revenue.
Question & context
01Step 1
Question research & context
We map out which questions your buyers ask ChatGPT and the situations they ask them in. That context decides when your card appears, because the auction weighs relevance more heavily than your bid alone.
We use the same research for your organic place in AI answers through GEO, and it ties straight into your existing SEA campaigns.
Why ChatGPT Ads
Cards that fit
02Step 2
Ads that extend the answer
A sponsored card has a headline, a short piece of copy, an image and a link. It sits below the answer, so it has to feel like the logical next step rather than an interruption.
Our copywriters and designers build several variants per question cluster, so we quickly see which message wins.
Why MarketingConcurrent
Steering on results
03Step 3
Measure, adjust & scale
With the OpenAI Pixel and the Conversions API we measure through to enquiries and orders. That way we steer on cost per result instead of on impressions, and you see everything in a live dashboard.
We match the landing page behind the click to the conversation and improve it with CRO, so a click really does become a customer.
View our casesWhy invest in ChatGPT AdsBe present where
Be present where
the choice is made.
More and more people put their buying question to ChatGPT first. Be there while they are comparing and you end up on the shortlist.
The auction is
02
Buying intent
People come here
for advice.
A conversation in ChatGPT is often about a choice: which package, which supplier, what suits my situation. That sits closer to the decision than a single search query.
03
Privacy-proof
Targeting on context,
not on profiles.
Selection is based on the topic of the conversation, not on a profile full of personal data. That works without third-party cookies and fits European rules. Alongside ads we work on your organic place in AI answers with GEO.
ChatGPT Ads with impactWhy MarketingConcurrent
Why MarketingConcurrent
for your ChatGPT Ads.
An agency that does not just use AI in its work, but advertises in it too. Years of search engine experience, combined with a team that works with AI every day.
20+
Countries of experience
15+
In-house specialists
AI
As leverage on every campaign
Early experience in a new channel
Measuring via Pixel and Conversions API
Runs alongside Google & Microsoft Ads
Your organic AI visibility through GEO as well
A dedicated specialist and short lines
Flexible cooperation without lock-in
FAQFrequently asked
Frequently asked
questions.
Still have a question? Send us a message, we are happy to help you think it through.
Ask your questionWhich businesses does advertising in ChatGPT work for?
Above all for businesses where the customer does their homework first: service providers, B2B, software, education, travel and more complex online stores. The more your customer compares and asks around, the more valuable this channel is. In a no-obligation call we assess whether it fits your audience.
How is this different from advertising in Google?
You do not bid on keywords. The auction looks at the topic and the intent of the conversation and weighs how relevant your offer is to it. So you steer on the question behind the click, with context, audiences and a landing page that matches. Alongside Google advertising and Microsoft advertising, this covers a third place where people search.
What does advertising in ChatGPT cost?
You pay per click or per thousand impressions, and an auction sets the final price. Because there are still few advertisers, the cost per click is relatively low right now. We usually start with a test budget alongside your existing channels and scale up as soon as the numbers allow.
Will my ad appear inside the ChatGPT answer?
No. Your ad is a separate sponsored card below the answer, with a clear label. The content of the answer itself is not for sale, and that is exactly why people trust the channel.
How do you measure the return?
With the OpenAI Pixel and the Conversions API we connect clicks to enquiries and orders, alongside your own figures in GA4. You get a live dashboard and regular reviews with your dedicated strategist, and we steer on cost per result.
Let's meet!Book your
Book your
strategy call.
An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.
- Exchange ideas with a senior strategist
- Over coffee at our office, online or by phone
- Personal advice, tailored to your situation, business and market
- Advice on how AI as a lever can be used
You speak directly with a senior strategist
No account manager or sales funnel, but someone who understands your numbers.
★★★★★ 4,5 on TrustpilotB2B & B2C
Premier Partner, 8 years
Premier Partner, 8 years Reply within 24 hours on business days
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