Meta Business Partner01
Purchase intent
Customers who already
want to buy.
Shopping and Performance Max show your product the moment someone searches for it. No creatives that burn out after three days, but a channel that keeps delivering.
Google Ads agency for dropshipping
Google Ads for dropshippers.
You know the world of Google Ads and dropshipping and want to scale without your margin evaporating. We take over the account and scale with Shopping, Performance Max, Demand Gen and Search with AI Max, steered on margin per order instead of revenue. Google Premier Partner, 750+ stores scaled worldwide, with a ROAS guarantee: if we miss the agreed ROAS, our fee is waived.
750+ stores scaled worldwide with Google Ads
ROAS guarantee: miss the target and our fee is waived
Bidding on margin per product with our own platform DropMetrics
Theme and content of your store optimised with our own AI tooling
German store: €2.6M revenue in one yearHow we workFrom a running account
From a running account
to profitable scale.
Product, niche and supplier are your call. We take over your running account and start where most dropshipping stores get stuck: tracking that is correct, a structure that keeps you out of trouble with Google, bids that know the margin and a store that converts.
Australia: A$3.37M revenue, conversion +4%
01Weeks 1 and 2
Account, feed and measurement
We go through your Google Ads account, Merchant Center and product feed. We optimise the feed for results: titles, attributes and product groups based on search behaviour and margin. Merchant Center itself stays with you, but from 750+ stores we know exactly what you can and cannot do without risking disapprovals or a suspension.
At the same time we set up conversion tracking with real order value and cost price per product, so every euro of ad spend can be traced back to profit.
Germany: €2.14M conversion value, ROAS 2.82
02Weeks 3 to 6
Shopping, Performance Max and Demand Gen, structured
No single campaign with a thousand products in it. We split by margin tier and product performance, so winners get budget and borderline products prove their worth separately. Search campaigns with AI Max capture brand and category demand, and with Demand Gen we reach the people on YouTube, Discover and Gmail who already viewed your products.
AI helps us move quickly through search terms, products and bidding signals. The decisions stay with a specialist who knows your margins.
DropMetrics: ROAS 2.74x, net profit £36.7K
03From week 6
Scaling on margin per order
What makes a profit, we scale. What only makes revenue, we switch off. With DropMetrics you see the margin per product after ad costs, and we adjust the bids on those numbers.
At the same time we work on the store itself: we adjust the theme to raise the conversion rate and optimise product copy and category pages with our own AI tooling. That way you get more out of the same budget instead of needing ever more budget.
Why Google Ads for dropshippingCapture demand
Capture demand
instead of creating it.
On Meta and TikTok you pay to create interest. In Google Shopping you only pay for someone who is already searching for the product and sees your price, delivery time and photo next to the competition. On thin margins, that is the difference.
Customers who already
02
No suspensions
We know what you can
and cannot do in GMC.
Most dropshipping stores run aground on Merchant Center: disapprovals, price mismatches, suspensions. We know from experience which limits not to push, so your account keeps running while we scale.
03
Margin is everything
Steering on profit,
not on ROAS.
A ROAS of 4 on a product with a 15 percent margin is a loss. We link cost price and shipping costs to the campaign data and bid on what is left at the bottom line.
What we useThe Google stack
The Google stack
for dropshippers.
Six components that together decide whether a dropshipping store scales profitably. We do all of them, in this order.
01
Merchant Center
Feed optimisation without GMC risk
We optimise your product feed for results: titles, attributes and product groups. You manage Merchant Center yourself; we advise on what you can and cannot do in dropshipping, so you do not risk disapprovals or a suspension.
02
Shopping, PMax and Demand Gen
Structure by margin tier
Shopping and Performance Max split by margin and performance, with their own ROAS targets per group. Proven products then get Demand Gen on YouTube and Discover to grow demand.
03
Search with AI Max
Capturing brand and category
Search campaigns on your brand name and the category queries where Shopping alone is not enough. With AI Max we let Google match more broadly and generate copy, while we keep brand and exclusion rules tight.
04
Theme and conversion
A store that converts
We adjust your store theme to what the data shows: product page, checkout, trust. A higher conversion rate makes every click cheaper.
05
Content with AI
Product copy that sells
With our own AI tooling we rewrite product titles, descriptions and category pages for search behaviour and persuasion, at scale and in your tone of voice.
06
DropMetrics
Margin per product, live
Our own platform DropMetrics brings cost price, shipping costs and ad spend together per product. That is what we steer on, and you see it too.
Track recordWhy MarketingConcurrent
Why MarketingConcurrent
for your dropshipping store.
Google Premier Partner for eight years and 750+ dropshipping stores scaled, from the Netherlands to Australia. We dare to give a ROAS guarantee because we know what works.
750+
Stores scaled worldwide
ROAS
Guarantee, or our fee is waived
€60M+
Ad spend managed per year
Top 3% of Google partners in the Netherlands
Up to 20% lower CPC through our own CSS SelectDeal
Own platform for margin per product: DropMetrics
Dedicated specialist, in your account daily
Theme and content optimised with our own AI tooling
Everything visible in a live dashboard
PricingA percentage of your spend,
A percentage of your spend,
with a ROAS guarantee.
The same setup as for all our e-commerce clients. No setup costs, no fixed monthly fee: if we miss the agreed ROAS, our fee for that month is waived.
Advanced
10%of your spend
Weekly contact and a ROAS guarantee from the first month. For dropshipping stores with a structural Google Ads budget that want to scale.
Enterprise
9%of your spend
Everything in Advanced, plus Microsoft Ads included and a 1% lower rate. For stores advertising more than €30,000 a month.
Spend per month
€5,000 to €30,000
€30,000 to €50,000
Microsoft Ads
Optional, €100 per month
Included
Contact
Weekly call, reachable daily
Weekly call, reachable daily
ROAS guarantee
Yes, from month 1*
Yes, from month 1*
Always included
See what is included in every package
- No setup costs
- Feed optimisation and advice on what you can and cannot do in Merchant Center
- Setup, management and optimisation of all campaign types
- Server-side tracking on purchase, add-to-cart and checkout
- Free access to our CSS platform
- Access to DropMetrics: margin per product
- Overview of bestsellers and underperforming products
See what is included in every package
- No setup costs
- Feed optimisation and advice on what you can and cannot do in Merchant Center
- Setup, management and optimisation of all campaign types
- Server-side tracking on purchase, add-to-cart and checkout
- Free access to our CSS platform
- Access to DropMetrics: margin per product
- Overview of bestsellers and underperforming products
Custom pricing
Get in touchAdvertising more than €50,000 a month, or running several stores in several countries? Then we agree a custom percentage or fixed rate.
* ROAS guarantee: we agree a ROAS upfront that fits your margins. If we miss it in a month, our fee for that month is waived. Applies from the first month, with no ramp-up period. Microsoft Ads at Enterprise includes full setup of Microsoft Merchant Center, product feed and tracking. All rates exclude VAT and are calculated on your monthly Google Ads spend.
FAQFrequently asked
Frequently asked
questions.
Still have a question? Send us a message, we are happy to help.
Ask your questionWhy only Google Ads and not Meta or TikTok too?
Because with Google a dropshipper reaches someone who is already searching for the product, and on thin margins that is the difference between profit and loss. If Meta demonstrably works better for your product, we say so honestly and refer you to our Meta specialists. But we do not start with everything at once.
How does the ROAS guarantee work?
We agree a ROAS upfront that fits your margins and product group. If we miss it in a month, our fee for that month is waived. That applies from the first month, with no ramp-up period. You always pay your ad budget directly to Google. That aligns our interests: we only earn when you grow profitably. Pricing is further down.
Do you also handle Merchant Center and the product feed?
Merchant Center stays with you. We do optimise the product feed for results: titles, attributes and product groups based on search behaviour and margin. On top of that we bring the knowledge from 750+ dropshipping stores on what you can and cannot do in Merchant Center: which delivery times, pricing arrangements and product data cause problems and which do not. That way you avoid disapprovals and suspensions while we scale the account.
What do you mean by steering on margin?
In dropshipping the margin varies strongly per product. Whoever steers on revenue or ROAS unknowingly scales loss-making products. We link cost price and shipping costs per product to the campaign data, with our own platform DropMetrics, and bid on profit per order.
Do you also choose the niche, products and supplier?
No. That choice is yours; you know your product and market best. We do quickly see in the data which products can be scaled profitably and which cannot, and we share that openly. We do work on the store itself: theme, product copy and category pages.
Who is this for, and who not?
For experienced e-commerce entrepreneurs who already know the world of Google Ads and dropshipping: you run one or more stores, know what a product feed, a ROAS target and a margin tier are, and want to scale with a partner. We are good at scaling, not at starting. If you are just beginning, other agencies are a better fit and we will tell you so honestly.
How quickly will I see results?
The first two to three weeks go into tracking, feed optimisation and structure. After that Shopping, Performance Max and AI Max learn on your data; Demand Gen only comes in once products have proven themselves. Count on six to eight weeks before we can scale reliably, and monthly growth steps after that.
Free account analysisLet us look
Let us look
into your account.
For experienced e-commerce entrepreneurs who already know Google Ads and dropshipping and want to scale. A senior strategist assesses your account, campaign structure and margins and tells you honestly where the profit is and what a realistic growth path looks like.
- A senior strategist looks into your Google Ads account, Merchant Center and feed beforehand
- Concrete plan for feed, structure, store and scaling, with a ROAS agreement
- Within 24 hours on working days, the first findings by phone
You speak directly with a senior strategist
No account manager or sales funnel, but someone who understands your numbers.
★★★★★ 4,5 on TrustpilotB2B & B2C
Premier Partner, 8 years
Premier Partner, 8 years Reply < 24 hours on working days
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